Pricing

Simple, flat-rate pricing

No setup fees. No per-conversation billing. No long-term contracts. Pay monthly, cancel any time.

AI Chatbot

Web chat only

$149/mo

A 24/7 chat widget for your website that answers questions, recommends swim levels, and sends booking links.

  • Web chat widget for your site
  • AI level recommendations
  • Direct booking link delivery
  • FAQ handling (custom knowledge base)
  • Weekly email summary report
  • Email support
  • Phone (voice) answering
  • Live call transfer
Start with AI Chatbot
Most popular

AI Receptionist

Voice (phone) only

$249/mo

An AI that answers your inbound calls around the clock — recommends the right class and sends a booking link by SMS.

  • Inbound call answering on your number
  • AI level recommendations
  • Booking link via SMS
  • Live call transfer to staff
  • FAQ handling (custom knowledge base)
  • Daily + weekly call reports
  • Priority email support
  • Web chat widget
Start with AI Receptionist

Full Suite

Voice + web chat

$349/mo

Everything in both plans — your swim school fully covered across phone and web, with priority support and multi-location capability.

  • Inbound call answering on your number
  • Web chat widget for your site
  • AI level recommendations (voice + chat)
  • Booking link via SMS and inline chat
  • Live call transfer to staff
  • FAQ handling (custom knowledge base)
  • Daily + weekly reports
  • Custom AI greeting and persona
  • Multi-location support
  • Priority support (same-day response)
Start with Full Suite

All plans include a 14-day free trial. No credit card required to start.

Add-on channels

Expand to more channels

Add any of these channels to your base plan. Each channel uses the same AI brain and knowledge base.

WhatsApp

+$49/mo

Let parents message you on WhatsApp. AI handles the conversation just like voice and web chat.

Facebook Messenger

+$29/mo

Handle Messenger enquiries from your Facebook business page automatically, 24/7.

Instagram DMs

+$29/mo

Respond to Instagram DM enquiries automatically — a major channel for swim school discovery.

Add-ons require platform setup (Business API access for WhatsApp; page connection for Facebook/Instagram). We handle this for you during onboarding.

Full plan comparison

Feature

AI Chatbot

$149/mo

AI Receptionist

$249/mo

Full Suite

$349/mo

Web chat widget
Phone call answering
AI level recommendations
Booking link delivery
Live call transfer
FAQ handling
Daily reports
Weekly summary report
Multi-location support
Custom AI greeting
Priority support

Frequently asked questions

Is there a setup fee?

No. The Starter (AI Chatbot) plan has no setup fee. All plans include onboarding assistance to get your knowledge base and booking links configured.

How long does it take to go live?

Most swim schools are live within 48 hours of signing up. We configure your knowledge base, booking links, and AI greeting — then hand it over.

Can I cancel any time?

Yes. There are no lock-in contracts. Cancel any time, effective at the end of your billing period.

What happens if I need help after hours?

Priority and Full Suite customers get same-day email support. All customers have access to our help documentation and onboarding team.

Does PoolDesk replace my booking system?

No — it works with your existing booking system (iClassPro, Swim Central, or any URL). PoolDesk sends the booking link; your platform handles the actual booking.

Can I use my existing phone number?

Yes. We can port your existing number to PoolDesk, or set up call forwarding from your current number so you don't need to change anything.

Start your free trial today

14 days free. No credit card required. Live in 48 hours.